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About the brand
Murdoch Bridge tackles the isolation and resource confusion faced by international and first-year Murdoch University students. This social and support app aims to build a vital community, providing a safe space for help and advice.
The design needs prioritise clear user guidance and streamlining flows for easy user experience and information access. To reflect the brand personality, the UX should been enhanced with simplified steps and helpful prompts for accessibility.
Our work
Problem
International and first-year students at Murdoch University struggle with social integration, campus engagement, and accessing essential university resources. Many experience loneliness, difficulty forming connections, confusion about university processes, and frustration with outdated or inaccessible digital tools. Additionally, the lack of well-promoted social events and an intuitive mobile experience further hinders their ability to navigate university life smoothly and feel a sense of belonging.
This all can change.
Solution
University students at Murdoch need more effective uni integration. A social and support app can provide students with a community, and a safe space to ask for casual help & advice.
Murdoch Bridge will aid and connect people, giving them the best leg up for their future uni life.
Outcome
This design prioritises clear user guidance and streamlined flows for easy user experience and information access. The app offers strong student support, fostering belonging through readily visible events and clubs. It boosts accessibility with casual advice and low-pressure tools.
Ultimately, Murdoch Bridge enhances user engagement with integrated premium features and a personalised, accessible design. It's a useful and adaptable tool, which will ultimately improve the lives of any student that would choose to use it.
Services
Full Brand Design. UI & UX Design. Responsibilities ranging from UX Researcher to Designer to Prototyper, using Figma for all design & mockups.
"Murdoch Bridge enhances user engagement with integrated premium features and a personalised, accessible design. It's a useful and adaptable tool, which will ultimately improve the life of any student that would choose to use it."
Seth H
CEO Seth Haw Creative
92.5%
Usability testing rating.
Design
Catering to a wide user range, offering simple or advanced features.
Tools
Like "Murdoch Bridge" boost accessibility for those who need it.
UI & UX
Targets reached by fixing initial usability issues, highlighting key value.
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